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Repeat client, Kelly Januario, wanted to spruce up her custom illustrated brand with an ornamental design and a bit of color for her new marketing and e-advertising package.
After a couple attempts of adding different elements and concepts that seemed to crowd the original logo, I thought I'd try just a simple design with a pale color scheme instead. When presented to her, it proved to be just enough to give her merchandise tags, business cards and e-stationery kit only a slight variation, yet with a little more color, and a touch of whimsy. Sometimes less is more. (E-Stationery samples shown smaller than actual sizes).
I also provided Kelly with custom illustrated Facebook and Twitter icons to coordinate with the original colors of her website.
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